The Concept
This project was developed for the NHS, as part of the ‘Better Health - Healthier Families’ programme. Aimed at encouraging and aiding the public to make healthier lifestyle choices, Tilly the Tooth is a mascot for the importance of good dental hygiene.
Tilly is a stubborn little molar, who becomes increasing unwell, as she munches on too many sweet treats and fizzy drinks. Through a series of educational material, she learns the error of her ways and the benefits of looking after teeth, through a balanced diet and good cleaning routine.
