The Concept
Working with the creative team at marketing agency, Hogarth Worldwide, I illustrated a comic book strip, as part of a campaign for Heinz.
The project’s aim was to promote Heinz’s new, vegan sauces to supermarkets, across the UK.
The comic tells the story of Carnivore Cathy, a meat lover who adores the original Heinz sauces. Through a series of comical thumbnails, Cathy ends up being persuaded by friends to try the new vegan range and absolutely loves them! She wants to see them stocked in shops all over the UK, for everyone to try.
