Hotpod Yoga
'Get Into It' Campaign
Client / Hotpod Yoga
Year / 2022
Location / Across the UK
Project / Digital and printed brand campaign
The Ask
Design branded materials for a nationwide January campaign, encouraging new members to sign up and try Hotpod Yoga’s intro offer. Showcase their strong identity as one of the leading yoga companies in the UK.
The Concept
Working with the internal marketing team, we created the ‘GET INTO IT’ concept. Using striking photography, consistent colour palette and a dynamic slogan, we aimed to create a strong January ‘sign-up’ campaign, that appealed to a large audience across different cities in the UK.
I worked on
Social, digital and OHH marketing materials, advertising layout, printed guidebooks, branded individual studio elements including flyers, timetables and social graphics.
